Duct Tape Christmas Gifts

Images

Wiki source

In 1971, Jack Kahl bought the Anderson firm and renamed it Manco. In 1975, Kahl rebranded the duct tape made by his company. Because the previously used generic term "duck tape" had fallen out of use,[not in citation given] he was able to trademark the brand "Duck Tape" and market his product complete with a yellow cartoon duck logo. Manco chose the "Duck" name as "a play on the fact that people often refer to duct tape as 'duck tape'", and as a marketing differentiation to stand out against other sellers of duct tape. In 1979, the Duck Tape marketing plan involved sending out greeting cards with the duck branding, four times a year, to 32,000 hardware managers. This mass of communication combined with colorful, convenient packaging helped Duck Tape become popular. From a near-zero customer base Manco eventually controlled 40% of the duct tape market in the US. In 2009 Duck Tape was sold to Shurtape Technologies, which is owned by the Shuford family of North Carolina.