One World Alliance Logo


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In February 2009, Oneworld celebrated its tenth anniversary with its ten member airlines—American Airlines, British Airways, Cathay Pacific, Finnair, Iberia Airlines, Japan Airlines, LAN, Malév, Qantas, and Royal Jordanian. In the past decade, membership has doubled from an initial five members to ten members now; its member airlines carried a total of 2. 5 billion passengers and generated almost $500 billion, €450 million in revenue from passenger activities. Alliance fares and sales products generated $5 billion, €2. 5 billion in revenue alone, with two-thirds or almost $3 billion, €1. 5 billion would not have been generated if the alliance did not exist. [72][73] As part of the celebration and to increase awareness of the 10‑member alliance, all the alliance member airlines decorated a proportion of their aircraft fleets in a new standard Oneworld livery—around 40 aircraft in total, mainly types that fly on international routes. The alliance also unveiled a special version of its logo, featuring the text "10 years" printed behind the word Oneworld as a watermark on its round blue orb.