Saturday Night Live

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In 1974, NBC president Herbert Schlosser approached his vice president of late night programming, Dick Ebersol, and asked him to create a show to fill the Saturday night time slot. [citation needed] At the suggestion of Paramount Pictures executive Barry Diller, Schlosser and Ebersol then approached Lorne Michaels. Over the next three weeks, Ebersol and Michaels developed the latter's idea for a variety show featuring high-concept comedy sketches, political satire, and music performances that would attract 18- to 34-year-old viewers. By 1975 Michaels had assembled a talented cast, including Dan Aykroyd, John Belushi, Chevy Chase, Jane Curtin, Garrett Morris, Laraine Newman, Michael O'Donoghue, Gilda Radner, and George Coe. The show was originally called NBC's Saturday Night, because Saturday Night Live was in use by Saturday Night Live with Howard Cosell on the rival network ABC. NBC purchased the rights to the name in 1976 and officially adopted the new title on March 26, 1977.